Now, let's reverse-engineer the keyword list. When choosing and prioritizing keywords, make sure you look at hard data from the store instead of trusting your gut.The first is the most important, the last is least. The order of keywords in your name is important.It's okay to break away from the common wisdom if you know what you're doing (or are experimenting, so you can know what you're doing later).TWC's focus on weather is telling Apple that's what it's all about and that there no other result it should show first. Where The Weather Channel ranks for the keywords it's targeting directlyĪnd the results are pretty much in-line with the list above. I don't get to say this too often, but this is a great example of a set of keywords that's backed by real data. The rest of the keywords from the subtitle combine well with the main keyword and are the most popular in this niche, based on my research. But they also have it as part of their brand, so they chose to "sacrifice" the characters needed to have both, knowing the second will be ignored so they can have the first word be "Weather" and not have to mess with their brand. To squeeze as much as they can, the folks at The Weather Channel know that they need the most important keyword to be the first. The weather category is very competitive, and in addition to third parties, apps are also fighting Apple's own, which ranks just like the rest.
I thought it was a mistake too in the beginning, but it's actually a strategy and a clever one!
The duplication that isn't - You probably noticed the name repeats the word "Weather" twice and thought it was a mistake or just poor optimization, but really, it isn't. Strictly based on these, here are the popular keywords the algorithm sees: Those two send the strongest signal to Apple's algorithm. Let's unpack that, starting with the app's name and subtitle.
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